After lengthly negotiations the Denis Brinicombe Group, in partnership with Equine Nutrition Australia has announced the launch of Think Fly throughout Australia in the latter part of 2012, reports Keith Greig, Managing Director for the Denis Brinicombe Group.

Equine Nutrition Australia will begin manufacture of Think Fly under licence in its factory in Melbourne in September of this year. It will be wholesaled across all states of Australia through established distributors giving it direct access to over 1600 stores throughout the country. A dedicated salesperson will be recruited to offer support to both the distribution network and also retail outlets, Mr Greig continues.

Equine Nutrition Australia is a privately owned business which is controlled from their offices in Queensland and is an established player in the Australian horse feed market. Their Melbourne manufacturing facility produces well-renowned brands such as Weight Lifter and Happy Hooves and is one of the few businesses that sell throughout all states. With the correct support and marketing we are confident that Think Fly will become as well known throughout Australia as their own products and that the success we see mirrors what we have seen in the UK and Europe since its launch here in 2005 as our flagship product of our dedicated equestrian division, Brinicombe Equine, concludes Mr Greig.